Corporate vision: to provide green, healthy, comfortable and convenient products for the society
Corporate philosophy: to promote the German flag, take the quality road, do a century-old enterprise
Development ideas: adhere to "based on Xiamen, out of Xiamen; based on industry, out of industry", around "transformation, cooperation, German business", highlighting the main role of industry, focus on extending the industrial chain, improve the efficiency of comprehensive utilization of resources, and build quality enterprises
Two transformations: from low added value to high added value; from secondary production to secondary production
Three responsibilities: business responsibility (corporate profit, employee stability), social responsibility (providing good products, paying taxes according to law), inheriting responsibilities (inheriting traditional skills, promoting Chinese culture)